Uganda Tourism Board [UTB] has launched a tourism campaign to promote birding in the country. The campaign dubbed: ‘African Birding Expo’ is one of its kind on the African continent, targeting more than 100,000 foreign birders in the country.
While launching the campaign at the weekend in Kampala, UTB executive director, Mr Stephen Asiimwe, said since tourism has emerged as the number one foreign exchange earner in the world, birding is a very big strategic product for the country.
Mr Asiimwe explains that tourism sector is contributing about 10 per cent of the country’s Gross Domestic Product and 23 per cent of exports. According to the annual Tourism Sector Performance Report, 2016, the country earned Shs7.3 billion from tourism in 2015.
He, however, notes that much as Uganda still has good tourism products, they are still in their early stages, one of them being birding.
Mr Asiimwe notes that Uganda has more than 50 per cent of the entire Africa bird species and over 10 per cent of the world bird species but the country’s earning from them still remains low.
“We have found that Uganda has more birds than entire North America and Europe combined in terms of variety. However, their economies are earning billions of dollars from the few birds that they have while us with many birds are not earning very much,” Mr Asiimwe said.